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Case StudyBranding2025
Featured Project
Brand Identity System
A flexible identity system built for a scaling product team — from logo lockups to motion principles and a token-driven design library.
Client
B2B SaaS Startup
Year
2025
Scope
Naming · Identity · Guidelines
Status
Live
01
The Challenge
A pre-seed brand outgrew its placeholder identity and needed a system that could ship across product, sales, and social without breaking.
02
Our Solution
We delivered a modular wordmark, semantic color tokens, a typographic scale, and a Figma library mapped 1:1 to the product's design tokens.
Client 01
Lumen SaaS
Naming, wordmark and a token-driven Figma library mapped 1:1 to product.
Stationery and identity rollout
Logo system and lockups
Client 02
Forma Studio
Full editorial identity, guidelines and motion principles.
Brand guidelines and tokens
Print collateral and merch
Results
The numbers that mattered.
120+
Brand assets
3 weeks
Rollout time
+62
Internal NPS
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Video Production
Video & Motion
View case